The Anrobee Journey
Inspired by women, refined by hand — where every thread tells a story of elegance.
We’re Aarti and Nensi — fashion designers, best friends, and creators of this brand.
Having learned fashion design together and having grown up surrounded by textiles, we knew we would create something special together.
We started a small shop in our community way back in 2020 to offer nifty, meticulously crafted tunics and dresses.
To our pleasant surprise, women enjoyed our unique designs and came back in droves. Their support gave us confidence to dream bigger and grow our brand.
Being strategically positioned in Surat, the nation's leading textile city, gives us a unique and compelling edge. This advantageous position enables us to be directly linked to one Among the most extensive textile markets anywhere in the nation, we choose and carefully pick only those textiles that are the most superior in quality, breathable, and easy-to-wear fabrics that modern women indeed like.
Every piece begins with a sketch — thoughtfully imagined and drawn by hand. We don't mass-design.
Each and every item of clothing is carefully designed in our very own in-studio workshop, where we take utmost care and diligence, in an effort to maintain quality and originality.
As our small and charming store gradually expanded its offerings and reached out to more individuals, the love and unwavering support from our loyal customers also flourished and increased significantly.
In 2022, we felt proud as we opened our Surat flagship showroom. The new showroom is not only bigger but also much more spacious, well-designed to create a warm ambiance where women can feel at ease to drop by and check out our entire stock in its entirety.
We launched our official website in 2024 and reached even further in India.
This wasn't an online move in isolation — it was a way to put our well researched pieces in front of more women, with the warmth, concern and empathy which have always been our style.
Now, no matter where you are, you can enjoy the same comfort, confidence, and personal touch. This company began with two designers and a small dream in Surat.
We are gathered here to honor every woman, showcasing designs that are created for women, by women.